### Changes in Everton's Commercial Partnerships: Grealish's Commercial Value and New Opportunities

Everton Football Club has undergone significant changes in its commercial partnerships over the past year, with notable additions and modifications to existing deals. One of the most prominent changes is the signing of Kevin De Bruyne and Jordan Henderson, both key players for Manchester City, as well as the appointment of new directors who bring fresh perspectives to the club’s business strategy.

One player whose commercial value has been particularly highlighted is Bruno Fernandes, the Portuguese midfielder who joined the club in 2017. His contract was renewed at the end of last season, with a new deal extending his stay until 2025. Fernandes' commercial impact has been substantial, with his star status translating into lucrative endorsement deals and sponsorship opportunities.

Another player whose partnership has gained attention is James Rodríguez, the Colombian forward who signed from Barcelona in 2019. Rodriguez's contract also ended at the end of last season, and he will be leaving the club at the end of this season. However, his transfer window departure could open up opportunities for other clubs to sign him, potentially increasing his commercial value.

The signing of new directors has also had a significant impact on Everton's commercial strategy. The club has appointed David Gill as chairman and Tony Pulis as chief executive officer. Both have experience in football management and business, which they believe will help the club achieve greater success in the marketplace.

In addition to these changes, Everton has also explored new opportunities for commercial growth. The club has launched a new digital platform called "Everton Connect," which aims to provide fans with exclusive content and experiences. This could increase the club's online presence and revenue streams.

Overall, Everton's commercial partnerships have seen significant changes over the past year, with new signings,续约 agreements, and the appointment of new directors all contributing to the club's business strategy. While there may be challenges ahead, Everton remains committed to building a strong and sustainable commercial model that benefits both the club and its supporters.